Learn how a fintech company doubled their leads with Zidal

The Customer 

Sigma Conso is a fintech company that transforms financial data into actionable business intelligence. Using a combination of technology platform, strategy development and consultation they help medium to enterprise level clients relying heavily on complex financial data make operational decisions in real time.

 The Challenge 

Sigma Conso has a great track record of building strategic solutions for their clients. However, much of their business was built on word of mouth and referrals. Their biggest challenge was generating enough qualified leads to grow the business predictably. They had a great sales cycle, with knowledgeable sales team. They just needed a larger sales pipeline.

The Journey 

Dominique Galloy, President investigated and implemented some lead generation solutions. Their team purchased lists, prospected and cold-called potential prospects, attended trade shows and ran seminars. While some of those activities lead to some new clients, they were very expensive, difficult to scale, and still were providing Dominique the lift and growth he was looking for.

 The Discovery 

Dominique was in search of a lead generation solution that could help attract more of his target audience, while converting more leads at his website. After some time researching the market, he learned about inbound marketing – and how much more cost effective inbound can be when compared to traditional marketing and sales costs. Dominique was in search of an inbound marketing agency with real experience and results in technology.  Mark reached out and contacted Zidal Media.

The Solution

Our team researched Sigma Conso's ideal audience, and target profile, using sales data, customer feedback, and insights from the sales team. We development and inbound marketing strategy focused on educating those audiences on their challenges and opportunities. We build a content strategy, researched keywords, developed content, and built a sales-ready website designed to convert leads.  

And then we hit the ground running, using blogging, SEO, paid search and Linkedin.com sponsored targeting to attract and convert the right prospects to qualified leads. We used marketing automation to help nurture contacts and accelerate efforts and built landing pages that we promoted heavily in the most important channels.

The Results

Within two months of implementing our inbound solution, Sigma Conso began seeing an increase in both traffic and leads, starting with paid media. As we continued to build and promote landing pages, blog and manage marketing automation, traffic and leads continued to trend positively.  

By the end of month three Dominique had generated his first enterprise level client from our efforts, and was seeing a 200% increase in traffic, with a 22% increase in website leads.  

Moreover, the Sigma Conso sales team was spending less time educating, and more time closing. The average close time was reduced by 18%, while the total time investment needed to close each opportunity was reduced by 12%.  

After a 6 month period, we generated 216% more website traffic, a 2x increase in qualified leads, a 26% increase in enterprise clients at a cost of only 34% of traditional efforts. Additionally, Sigma Conso's new lead generation solution had already paid for the cost to hire our team for the year.

The Customer 

Granicus, digital technology platform for democratizing and revitalizing cities and neighborhoods. Their mission is to drive spending locally to achieve their vision of economically sustainable communities. The technology platform solves technology challenges for local businesses that lack the necessary tools for connecting and selling to today’s online shoppers.

 The Challenge 

The president of Granicus had a challenge. As Founder and President of the tech startup, he tasked himself with product development – and needed early adoption of the platform by both businesses and consumers in the marketplace. Early success for the platform would generate the much-needed revenue to grow, prove the business model was feasible and attract additional rounds of capital.  

Traditional forms of marketing such as direct marketing and advertising were too costly and unpredictable. At the same time, hiring a call or sales team were options that were considered risky and not likely to be cost-effective by their team.

The Journey 

Mark hired consultants to help him better understand how to reach the right market for the platform. At the same time, he began researching inbound marketing options and calculating what ROI from inbound looks like for a startup like his. However, it was a challenge for him to find a team with inbound marketing technology experience that could help build a base of growth for the startup.

 The Discovery 

Mark found Zidal Media by searching Google for marketing technology partners. He shortlisted three companies including ours, and began the vetting process to determine which company had the most experience within the vertical, as well as with inbound. Within approximately 30 days, Gary hired us to begin our work as his marketing extension.

The Solution

We started by building an inbound strategy for Granicus, which we call our Inbound Gameplan. The strategic project forms and documents the entire inbound marketing strategy for the organization over the next 2 years. It also clarifies ideal buyers and customers and their purchase behaviors; how and where they search and what their challenges and opportunities are.  

Once this was completed, we went to work executing on the strategy, attracting visitors using inbound channels like SEO, social media and Google AdWords. We setup analytics and conversion tracking, and built the CPL and COCA models (cost per lead and cost of customer acquisition models). This was highly valuable in calculating ROI for the campaign, and determining how to best shift budgets over time.  

Finally, while we managed SEO, AdWords and social media, we worked with Gary and his team on conversion optimization. We helped draft better wireframes to positionally improve page elements and improve the user experience and journey.

The Results

Within a 6-month period of building the inbound marketing strategy and executing on marketing activities, they have seen a consistent improvement in results. Granicus was now getting 240% more traffic, of which 190% was organic. They also saw a lift in customers – almost 2x more customers signing up to the platform than previous to our engagement. Finally, they yielded 300+ new customers and increased website conversions by 300% after engaging with Zidal Media.

The Customer 

Pivot International is a global leader in the design, development and scale manufacturing of ultra-thin film, flexible batteries for IoT applications and smart cards. They focus on developing energy solutions for several markets, including technology startups, finance and security. 

 The Challenge 

Pivot International wanted to solve two problems; they weren’t converting enough sales-qualified leads, and they didn’t have advanced in-house skill in HubSpot – the primary tool they used for marketing activities. They are a small team, with limited, but growing resources.  A portion of their leads were received through a traditional contact page on the website, as well as by phone. They had some content assets and resources they could be utilizing to draw in more leads, but because their in-house skillset was very strong in strategy and thought leadership, and less so in tactical execution, they struggled to implement those ideas effectively and track improvements.  

In order to do this all effectively, they would need to modernize their website; making it both responsive and sales-ready, focused on their ideal audiences.  

The Journey 

Pivot International explored potential avenues. They hired consultants to work with them and build up their marketing strategy. They reached out to web development and design companies to gain insight on new website strategies. Despite gaining some positive education inbound and B2B lead generation, they were unable to find a vendor they were confident moving forward with.  

 The Discovery 

Pivot International team engaged in conversations with Zidal Media after we reached out directly to their company from a referral. They were keen on discussing their challenges and opportunities with a qualified and experienced company but were not committed to any given solution yet.

  The Solution 

Pivot International agreed to move ahead with a new sales-ready responsive website, inbound strategy and HubSpot automation work. The solution solved their primary problems by setting up content assets (whitepaper and a battery guide) as premium content downloads using new landing pages, and by upgrading the website to appeal to their ideal audience.  

The Results 

Within a 6-month period of building the new website, the inbound strategy and targeted landing pages we seen a consistent improvement in results. Pivot International was now getting 500% more website traffic. They also seen a lift in marketing and sales qualified leads – almost 2x more than they were receiving prior to our engagement. Finally, they yielded 2 new enterprise level clients, and increased website conversions by 100% after engaging with Zidal Media.